A smartphone is just that; a phone that is very smart in terms of what it can do and what it can offer. It's a mobile phone with advanced capabilities but usually with PC-type functionality. Some call it an all-in-one phone, because it is versatile enough to be a portable organizer, an email device, SMS device, camera and so much more. So, we know of just some of its capabilities, but how many smartphones are there in the US?
Just a quick internet search on the topic of smartphone statistics and you will see that over the last few years, sales have risen phenomenally. It's all "up, up, up" and "set to rise further!" The numbers are quite staggering globally, too. Some 41 million sold in just one quarter, worldwide, in 2009! Now keeping that figure in mind, you may well be staggered by what the US statistics are showing.
Nielsen's projections are based on feature phone sales dropping as smartphone sales rise and they say that each will have an equal share of the market by Christmas 2011. As application availability rises (Apple's own Apps store could boast up to a half million apps this year) and as the devices become ever more capable and lower in price, so the rise of the smartphone will continue.
Some reviewers say that the smartphone will soon outsell the desktop PC. Consumers have a voracious appetite for media and the Smartphone "spans media and medium better than any desktop computer". Checking email, social networking, browsing the internet - it's all so easy from this compact little, hand-held device. If this is the beginning of the so-called post-PC era, then a 50 per cent market share may well be a conservative prediction.
Whatever the real number of smartphones is, Companies like RIM, Apple, Microsoft, Google, who rate as some of the top Smartphone platforms in the US must be enjoying the fruits of their labors and their profits. This all looks good for those in the mobile marketing industry too. The accelerated pace of smartphone sales will drive a lot of mobile commerce and more and more advertisers are coming on board. If you aren't already on board with mobile marketing, now is the time to find out more about it.
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